A process of correction

Buddha Branding is a holistic process. It doesn't start after the product is made, it starts when the product is being made.. It IS the process. The brand begins at the core, with every little decision you (and your team) made. At every turn you need to be asking, what do we have here, where is the opportunity, how can I enhance what is already here, how can I do this differently. And most importantly how will this effect my client and the way my team works.

The opposite approach is "the blind approach". Not asking these questions, just letting things "happen", working without a master plan.  This is like going into a cafe and letting the chef, or the server, or for that matter the dishwasher, decide what you will be having for lunch. The more specific you can be the better. You know those snotty coffee drinkers who order a half-caf, low fat, dark roast cappuccino? Everyone loves to hate them, but guess what they are going to I get? a half-caf, low fat, dark roast cappuccino! 

If you don't know what you want. Find out. Be clear. Be specific. It is so important to know what you want, because then at each stage you can gauge your success by asking "is this closer to, or farther away from my objective".  A funny thing happens when you asked that question, if you listen closely, you actually will hear the answer.